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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. And what’s more , they’ve grown to expect it.

Marketing 149
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Association Brain Food Weekly: 2.12.21

Reid All About it

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians. Email Marketing Workshop. More info/register.

Revenue 370
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Association Brain Food Weekly: 7.9.21

Reid All About it

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Emails That Don’t Creep But Get You…Like Really Really Get You. It’s the underlying principle of Inbound Marketing. Office myth.

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Association Brain Food Weekly: 12.9.16

Reid All About it

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. More info/register.

Tools 177
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Association Brain Food Weekly: 8.6.21

Reid All About it

Communication app overload. And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. Emily Pennington, New York Times ). This is going to make life so easy! Laura Vanderkam ).

Revenue 195
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Association Brain Food Weekly: 12.9.16

Reid All About it

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. More info/register.

Tools 150