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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. .

Survey 259
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose 369
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Association Brain Food: 7.7.23

Reid All About it

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Creating effective, engaging live instruction is challenging enough.

Tools 195
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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. . 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 200
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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. Address new members’ reasons for joining in your welcome letter, and in other key, initial communications with them. You can’t assume that just because you tell your new members something once, they’ll remember it.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

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How to Test Big and Win Big in Membership Marketing

Membership Marketing

The worst list – one tested as a sample – produced a.14% A very simple test that many forget to do is trying different “From” lines and “Subject” lines in your email marketing to a portion of your list. Testing Lists – It is not unusual to see a huge variance between list response rates. 14% response rate.