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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience. Membership tiers.

Chicago 200
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November 1963 Through the Lens of the Internet Age

Virtual

But I’m gripped by a few thoughts on the difference today’s technology would have made if it had existed on that day in Dallas. Of course, smartphones are only one part of our photographic technology. Today, there would no doubt be cameras on the Dallas buildings, and in buildings such as the school book depository.

Dallas 100
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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

If that perfect market analyst lives in Anchorage, and your office is in Dallas—no worries,” Ordonez says. Just remember to adjust communication styles and culture to ensure that freelancers feel like a part of the larger group. Engage members with technology built with them in mind. Become an Effective Meetings Facilitator.

Dallas 96
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Association Brain Food Weekly: 7.31.20

Reid All About it

Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Communications in the COVID Era. How do you continue managing those changes while growing your member communication program? Virtual event tips.

Montana 362
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John, what is the biggest change you’ve seen on the association landscape since we talked in Dallas this time a year ago? I’d say mobile technology. Technology is one of the most important investments you can make to remain relevant. responsive technology) and aggregation and mining of data.