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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Just two percent of people surveyed think their association is overstaffed. Why segment your member communications?

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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200
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Association Brain Food Weekly: 7.31.20

Reid All About it

s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Communications in the COVID Era. Virtual certified. Event planners did it.

Montana 362
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Tue 9/29 at 2 p.m. –

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

It’s about the exponential increase in capabilities from new technologies and human innovation. My readers know that I am passionate about the power of video to enhance association communications. I lead a presentation on video use by associations at the recent ASAE Annual Convention in Dallas.

Review 100
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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

And, a special thanks to Marketing General for this annual survey. Check out this new research from the Society of New Communication Research called The Social Mind. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

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CMI's Association Management Blog: Everybody Knows

Observations on Association Management

Regardless of how well members of the board know the issues, and regardless of whether their approaches to confronting the issues are right, they must communicate with the remainder of the membership. CMI) is an association management company headquartered in Dallas, Texas. technology solutions. (2). Explain the issues.