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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Member app.

Maryland 272
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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Association Brain Food Weekly: 5.1.20

Reid All About it

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Virtual event sponsorships.

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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).

Revenue 60
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Association Brain Food Weekly: 9.18.20

Reid All About it

Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic.

Montana 350
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From the Corner Office: Tino Mantella, TAG

Association Adviser

Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP.

Georgia 60
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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Revenue Retention with Virtual Events. Host: Gather Voices.

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