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Digital Transformation: It’s All About Culture

Leading Learning

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. Recruit your team. But is that really true? Get comfortable with experimenting.

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Association Brain Food: 12.2.22

Reid All About it

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains. Quick hits.

Tips 41
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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

Content 40
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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. They communicate the member perspective,” Sharon advises. The process cuts across the entire organization, and there is constant communication among staffers and departments to ensure alignment.

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Association Brain Food Weekly: 10.18.19

Reid All About it

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. The 4 C’s of Engagement: Capture, Customize, Curate & Communicate.

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Stronger by Association: How to Start an Association

AMR Management Services

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. Associations can do great things and the nonprofit sector needs innovators to shake it up. Here are some other resources: ASAE White Paper: Starting an Association.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). 13). (1).