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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Communicate.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Host: Cvent.

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Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 199
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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

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Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100
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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Thanks to Twitter and Facebook, these generations – which in 2011 surpassed Baby Boomers for volunteerism – value virtual networks and don’t often communicate face to face. Peggy Hoffman, president of Mariner Management and Marketing, LLC.

Michigan 100
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

Next week I have the pleasure of participating in the Michigan Society of Association Executives’ annual convention, colloquially known as OrgPro. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100