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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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10 Steps to Start a Chamber of Commerce 

MemberClicks

The US Chamber of Commerce has sample bylaws you can use as a reference when drafting rules for your local organization. This software allows you to streamline your onboarding process, manage membership dues, and handle chamber member communications with ease. Reach out to the press. Begin hosting events as early as possible.

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Association Brain Food Weekly: 6.20.16

Reid All About it

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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How to Keep Your Event Speakers Happy

Expo Logic

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Sample previous work: Sample your speaker's previous work — including their talks, books or conferences — to get the best feel for their message and abilities.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

He does his own all of his own tweeting and as his communications staff reports, “enthusiastically at that!” What did the trick was a “How To Tweet” cheat sheet that not only included the simple mechanics, but also sample tweets from other ACLU leaders around the country, subtle form of peer pressure.