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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. But, judging by ASAE Collaborate questions on the topic, creating a vibrant community is a challenge for most associations. Member app.

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Lessons Learned Living the Virtual Experiment

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The traditional workplace reality is you’re lucky if you get up to five hours of productive work from each employee every day. Commuting, excessive meetings, disruptions and office politics erode productivity.” We learned the importance of technology for communication and collaboration.

Wisconsin 100
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Intention, transparency, good communication, and relevance are needed to maintain or restore trust. Trust is tied to value.

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Association Brain Food Weekly: 2.22.16

Reid All About it

Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin.

Wisconsin 150
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Association Brain Food Weekly: 3.12.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* 1 CAE credit.

Nashville 370
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Association Brain Food Weekly: 3.5.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. Watch interactive demos of cutting-edge products. More info/register.

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Association Brain Food: 7.15.22

Reid All About it

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.