Conference Marketing Mooc Strategy 
WBT Systems
SEPTEMBER 12, 2017
Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.
Reid All About it
MAY 12, 2023
I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too.
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WBT Systems
JULY 17, 2018
You want to know if you and your future partner are heading in the same direction, and they haven’t switched their focus to a different market. Are they presenting at a conference, doing a webinar , or participating in a podcast ? Lifelong learning is an exciting market. Ask them how other associations are putting it to work.
SCD Group
JUNE 10, 2013
Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. The spillover impact to expectations of our conferences and educational program. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Markets become unpredictable. via YourMembership.com blog.
Reid All About it
JULY 21, 2017
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Connect Your ASAE Conference Experience to Over 1000% Growth! Grow Your Event with Digital Marketing That Works. More info/register.
WBT Systems
MARCH 27, 2018
You can anticipate and prevent these issues by implementing these new strategies we found for engaging online students. #1: Even if an instructor has scored well on conference evaluations, an online environment requires a new skillset. You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years.
SCD Group
SEPTEMBER 16, 2012
Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. Boring Conference Education Creates Zombie Attendees By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections What created this zombie army? Boring conference education!
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