Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Communicate to leadership and staff in their language. Ask, “Do you want better member insights to inform strategy?” Don’t forget the intangibles.

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How To Case Study Cost Revenue 169

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.

Revenue 363

Revenue Strategy Team Content 363

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JUNE 11, 2021

Mike Frost, Co-Founder & Global Recruitment Director, Expocast. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Ready to Recruit & Retain Diverse Talent? Vasan Selliah, Member Insight and Engagement Manager, CSAE.

Certificate 322

Certificate Technology Communications Revenue 322

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JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Building Member Value in a Post Pandemic World. Recession prep. CAE credit. 1 CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

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FEBRUARY 11, 2022

Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Host: Event Leadership Institute. Nonprofit Leadership Roundtable. 1 CAE credit.

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Content Strategy Technology Analysis 39

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FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Marketing Tips Strategy 39