What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

Common Trap for Association Professionals

Smooth The Path

He should be excited to take this leadership position. ” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. I’m used to eggs in the morning,” says a member.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.