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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. It comes down to trust.

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Building a Facebook Presence

ChatterBachs

Get market research about a new product/service launch. An offer for exclusive and free content. She used Facebook to connect with friends and family in Minneapolis and then asked them to introduce the coming restaurant to their friends and family. New products. . * Enhance our search engine optimization.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. bkmcae - Ben Martin; Richmond, Virginia; Product mgr for MemberFuse & RealWeb by NFi Studios.