Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. It comes down to trust.

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Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Associations Now

NOVEMBER 29, 2016

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. The campaign, which recently finished up in San Francisco and San Diego, is now focused on two Minnesota-based hipster hotbeds: Minneapolis and Duluth.

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Associations Now

JULY 24, 2014

They know our product is on the shelf, but they’re just not thinking about us the same way. ” According to Matt Farrell, chief marketing officer for USA Swimming, parents don’t think of swimming in the way they think about many competitive sports. .”

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Associations Live

JUNE 27, 2011

From the Minneapolis Star Tribune. marketing. (7). productivity. (2). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, June 27, 2011. Mobile bill-pay could carry high costs. Info on tips and safe mobile payment practices. Posted by Kathy Johnson. at 4:28 PM. health care. (2).

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Associations Now

NOVEMBER 24, 2014

With cities and states around the country considering how to regulate e-cigarettes, the American Vaping Association is making its case for the devices as a healthier alternative to tobacco products. Instead, the ACS Cancer Action Network urged FDA regulation of all tobacco products, including e-cigarettes.

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Associations Now

AUGUST 10, 2015

Last week, the organization announced that members at its national convention in Minneapolis would be able to attend an exclusive event with musical legend Prince. The National Association of Black Journalists (NABJ), like any other association would be, was undoubtedly excited to offer a star-studded event to its members. Other Good Reads.

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