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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. How much will it cost?

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

#Membership associations must innovate to stay relevant & grow – simplifying #UX every step of the way. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. assnchat Thx @SmoothThePath ! — Keith R.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. It doesn’t come without risks , says member researcher Amanda Kaiser.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

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