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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 259
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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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Essential Medical Association Software That Grows Your Organization

MemberClicks

How the right medical association software does it: Insightful data analytics and reporting with features that integrate member feedback and post-event surveys into processes so you can elevate your organization in the ways that matter most. Email Marketing Dues reminders, member communications, welcome emails, and more.

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Association Brain Food: 5.12.23

Reid All About it

Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps Pulling reports and getting basic learning metrics from your LMS can be a struggle. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. State of the association industry.

Chicago 200
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

If you’re automating your email marketing communications, you’re using AI. surveys measuring what people say they want), but what we’re starting to see is that what people actually do is very different from what they say they’re going to do. And of course, people resist change. And loathe buzz words.

Tips 156
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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Member engagement surveys. Live events. Learning opportunities.