Freestone

MARCH 4, 2024

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Should you continue as planned or course correct?

Tools 195

Tools Education Newsletter Chicago 195

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses.

How To 148

How To Newsletter Examples Communications 148

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 160

Member Engagement LMS Discount Education 160

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. How can your association glom onto the social mojo of influencers in your industry when promoting your online courses?

Marketing 192

Marketing How To Course Discount 192

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Email automation.

Technology 179

Technology Strategy Software Tools 179

Disciple Media

FEBRUARY 7, 2024

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Use social media, email lists, and other channels to tease what’s coming. Members who share their positive experiences add authenticity and credibility to your marketing efforts.

How To 36

How To Social Media Content Price 36

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Tout segmented programming via email. ” Send a splashy direct mail piece.

How To 68

How To Social Media Newsletter Video 68

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Of course it does. Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

Associations Now

NOVEMBER 11, 2019

Then, of course, there are all those vendor relationships to manage. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. From a business perspective, it makes sense to expand horizontally when you’ve maximized your vertical reach in a single market.

Tools 71

Tools Price Cost Newsletter 71

Fonteva

DECEMBER 19, 2019

Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

APRIL 4, 2023

Community-building features such as email updates, shared event calendars, and group workshops. An integrated newsletter to manage subscriber lists and send updates all in one place. Member community tools including a membership directory, event calendar, and social media integration to share opportunities and events with all members.

Price 52

Price Directory Membership Management Software 52

Association Briefings

OCTOBER 19, 2020

Of course you have. Your initial welcome email should put their possible remorse to bed. For those that haven’t, it means “fear of missing out,” a term coined by marketing strategist Dr. Dan Herman in 1996. EXAMPLE: We’ve already subscribed you to our weekly e-newsletter. I’m sure you’ve heard the term FOMO.

Examples 52

Examples Course Newsletter Social Media 52

MemberClicks

JANUARY 6, 2022

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Demonstrate membership value via social media.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. This introductory workshop focuses on social media, member engagement, and creativity. Julie Stuck, email strategist, Validity. 1 CAE credit.

Blended Learning 41

Blended Learning Software Education Marketing 41

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

System 40

System Software Tools Association Management 40

Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Despite the rising popularity of other digital channels like social media and. email is not dead! the number of worldwide email users reached 4.2. Welcome Email Series. Email Newsletters.

Newsletter 52

Newsletter Email Marketing Video Cost 52

Fonteva

SEPTEMBER 30, 2019

Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Find out which of your courses have the highest attendance and which are the least popular. Targeted emails. Email marketing. Assessments and certifications.

Software 40

Software Association Management Association Software Tools 40