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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Sponsorship.

Revenue 256
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Association Brain Food Weekly: 4.23.21

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Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370
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Association Brain Food Weekly: 10.29.21

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To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.

Revenue 195
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. Mentoring programs. Chavie Lieber at the Wall Street Journal describes how startups are attempting to provide a cure for the loneliness epidemic (gift link). Humans… so persuadable! Event marketing. 1 CAE credit.

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Association Brain Food Weekly: 12.3.21

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The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. CAE credits.

Revenue 195
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Association Brain Food Weekly: 4.16.21

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Education programs. Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. You won’t be successful unless you understand the principles of effective adult learning. Aspiring Black women executives.

Revenue 363
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Association Brain Food Weekly: 10.9.20

Reid All About it

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. How to update old blog posts for SEO.

Utah 370