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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Location: Washington DC. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. 1 CAE credit.

Education 259
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. AI for associations. 1 CAE credit.

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Association Brain Food: 6.14.24

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If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance.

Arlington 212
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Association Brain Food Weekly: 1.26.18

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Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Location: Washington DC. Keep learning!

DC 225
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Six Lessons I Learned from Listening to Partnership Professionals

Association Success

The DC-Area Partnership Professionals Network (DC-PPN) is a group of association and not-for-profit organization professionals who focus primarily on corporate partnerships and sponsorships. By the way, companies almost always consider partnerships with associations a marketing expense, not philanthropy. You Need to Review”.

DC 85
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Association Brain Food Weekly: 12.10.21

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They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195
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How Associations Can Transform Higher Education

Reid All About it

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. How long will it be before it enters your market? Colleges must change dramatically.

Education 150