Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Now, we would be culpable if we didn’t include Gen Z in the mix. How Can We Help?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. Presenter: Mike Madden, sr. Thu 7/27 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Fonteva

FEBRUARY 24, 2021

After congratulating your members on another successful year, it’s time to get to work with your association leadership team and find your next membership management system. Membership level: Your CRM should apply badges, special permissions, or discounts based on membership level when members make online purchases. Event management.

Membership Management 52

Membership Management Software Review Directory 52

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. CAE study group.

San Diego 370

San Diego Price Strategy Education 370

SCD Group

AUGUST 12, 2012

You have a rich “vein” of content that you should be hard at work mining and extracting value from in the form of lead generation, e-commerce sales conversion, volunteer recruitment, online donations and more. Save $100 on your registration: enter discount code SCDGROUP. September 4-6, 2012. Columbus, Ohio. at 4:23 PM.

Content 40

Content Columbus Ohio eBook 40