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Association Brain Food Weekly: 1.22.21

Reid All About it

Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community. What does that mean?

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How Leaky Should Your Paywall Be?

Associations Now

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. The company has also been willing to discount heavily—its starting price is a more reasonable $9.99

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Say Hello: Welcome New Products and Brands to Your Tradeshows

Associations Now

Every industry has new brands or products trying to make a splash, but often budgets don’t allow them to purchase booth space at tradeshows or market at the same level as the bigger, already-established players. Good news: Association tradeshows are helping them out. More times than not, it’s hard to be the new kid on the block.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

We use “membership” as an excuse to sell more stuff at discounted prices to members. How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. shame on me.

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Cyber Attacks & Data Breaches – Podcast Transcript

AssociationChat

You know, legal will have an input, it will have an input, sales, marketing, all have a component to this HR, and it’s pulling all that together. I know, we talked about the GDPR legislation, we’re talking about the legislation that then happened in California and the New York. And it’s pulling all these components apart.

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