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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

We use “membership” as an excuse to sell more stuff at discounted prices to members. Organizations like Netflix, Harvard Business Review, and the New York Times made content easy to access and use through personalization and one-click, one-time purchasing. Yes, I said “sacrifice revenue growth” out loud….shame

Mooc 89
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Association Brain Food Weekly: 1.22.21

Reid All About it

Host: New York Society of Association Executives. Note from DR: I normally don’t feature paid events but I’m making an exception here for Lee because this is unlike any other event I’ve seen, plus you get a Brain Food discount. Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370
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How Leaky Should Your Paywall Be?

Associations Now

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. The company has also been willing to discount heavily—its starting price is a more reasonable $9.99

Revenue 58
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Jet.com Drops Paid Membership Model

Associations Now

Lore and his company are betting that the success of its Smart Cart feature, which increases discounts, depending on how many items customers place in the cart, can compensate for the loss of membership revenue. ” Can Jet sustain itself without memberships? ” Can Jet sustain itself without memberships?

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How For-Profit Membership Models Are Evolving

Associations Now

Delivering a Discount. And, not to be outdone, at least one startup in the food-delivery space is eyeing a membership model to drive revenue. The fancy-food delivery service Munchery , which delivers food prepared by its local chefs, recently drew attention for its decision to require new customers to enroll in an $8.95-per-month

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Say Hello: Welcome New Products and Brands to Your Tradeshows

Associations Now

At the Summer Fancy Food Show , taking place later this month in New York City, 42 companies will be given tabletop displays to showcase their products, which include everything from alcohol-infused ice cream bars to grass-fed beef jerky and fava bean snacks. Share what’s working in the comments.