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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Increasingly, people are getting their news online.

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What Associations Can Learn From the Starbucks Rewards Backlash

Associations Now

The company is marketing the revamped program as a net positive for its customers, but that’s not necessarily how customers are seeing it—especially those in the “green” member tier, who lost their stars and and were automatically upgraded to the “gold” tier. from before. Your members know how to do math.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community. What does that mean?

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Monday Buzz: Airbnb Competition Heats Up

Associations Now

Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Also: How to craft a more focused communications strategy. Clear Communication.

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Euro’s Shrinking Value Brings Good and Bad Travel News

Associations Now

Not only is the dollar going up and making things more expensive, Europe as a whole is not doing well,” New York State Restaurant Association board member Jeremy Merrin, a restaurant owner in New York City, told Reuters this week. News and World Report. “If “We’re fighting a double whammy. Reassessing Your Trip.

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How Leaky Should Your Paywall Be?

Associations Now

Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. A study from the Journal of Marketing [paywall; summary here ], a publication of the American Marketing Association, underlines this point.

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Best Benefit Ever: Building Benefits Through Membership

Associations Now

New York Women in Communications, Inc. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. What’s the benefit? NYWICI) has a strategy that indirectly fuels many of its membership benefits. So how is that a benefit to members?