.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. Market Focus. The innovative association is more of an idea incubator, a place where new solutions are developed to advance & grow the industry. Actionable Data. Core Relevance.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. In a weak economic growth environment, it’s a daunting task.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 19, 2015

Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews and a Member Impact Survey. The Member Impact Survey is forward looking by design and focuses on desired future outcomes that members seek to address their “up at night” issues. Forward Looking Data.

eBook 100

eBook Survey Member Engagement Industry 100

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Strategic thinking. Pia Callesen, Psyche ).

Learning Management System 195

Learning Management System Education Technology Review 195

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States. Reach Forward.

eBook 100

eBook United States Survey Member Experience 100

Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. An industry wide business impact survey (instead of an association focused product and service satisfaction survey). Worldwide Industry Solution Partners.

eBook 119

eBook Cost Revenue Industry 119

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Potomac Core

SEPTEMBER 14, 2016

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. Board members collaborate with association staff to make sure that the key performance indicators indeed reflect the industry growth outcomes that align with the “value chain” Impact Survey.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. The deadline is February 2. New Scientist ).

LMS 174

LMS Price Revenue Technology 174

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. Disruptive innovation is the name of the game. Here are three ebooks that discuss some of those event game changers.

Content 40

Content millennials eBook Sample 40

Association Adviser

JULY 13, 2016

As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Why outsource?

Content 60

Content eBook Communications Social Media 60

AvidXchange: Association Management

FEBRUARY 9, 2022

While a competitive job market makes it tough to secure talent, there’s opportunity for AP departments to attract new hires by offering technology that promises to make their work more efficient and fulfilling. Automation can help. Participating members included HOA board members and property management professionals. Download the report 4.

Industry 130

Industry eBook Association Management Technology 130