eBook Library Marketing Member Engagement 
EventMobi: Association Events
SEPTEMBER 21, 2023
Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!
Higher Logic
MARCH 6, 2018
Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. As activity increases, so does member engagement. Are your executives expert networkers? Don’t See Value.
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Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Higher Logic
FEBRUARY 28, 2019
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).
Higher Logic
OCTOBER 23, 2018
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.
Reid All About it
MAY 29, 2020
In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Intriguing.
Higher Logic
AUGUST 13, 2019
Before community, Ginny and her colleagues heard from many members that they felt alone on an island and weren’t sure where to go for help or find resources. Now that they have a community, members can navigate the website much more quickly, finding resources they need in the library or advice from members in the discussions.
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