Wed.Sep 22, 2021

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Which Is Better: a Lot from a Little, or a Little from a Lot?

Spark Consulting

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged? First, I guarantee your association does not have the capacity to support every member being fully engaged with everything the association does or offers.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members.

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30 Effective Ways to Increase Association Membership

MemberClicks

As a leader in your organization, one of your many responsibilities is growth. Sure, that applies to your bottom-line, but it specifically applies to boosting your member base. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. According to the same research, using multiple outreach tactics can be more effective when it comes to moving the needle on growth.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A Path Forward For Section 230

InternetAssociation

Twenty-five years ago, Congress passed a piece of legislation which made little if any splash. As policy areas such as content moderation, privacy, and online safety drifted into the mainstream conversation here in Washington, this legislation—Section 230 of the Communications Decency Act—came to be recognized for what it is: the legislation which created the modern internet industry.

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Marc Pitman and The Surprising Gift of Doubt

AssociationChat

Watch the Video! TRANSCRIPT. The Surprising Gift of Doubt. Wed, 9/22 1:01PM • 59:20. SUMMARY KEYWORDS. people, leaders, enneagram, talking, goals, association, book, story, moving, hardwiring, helped, leadership, learn, person, work, hear, write, members, doubt, staff. SPEAKERS. Marc A. Pitman, KiKi L’Italien. KiKi L’Italien 00:06. Welcome to Association Chat, where we warm ourselves by the virtual fire with topics of the day, welcoming thought leaders and trailblazers alike to join up in this