Higher Logic

MAY 13, 2020

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

Tools 296

Tools Communications Email Marketing Recruiting 296

Spark Consulting

MAY 13, 2020

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.

Content 243

Content Process Leadership 243

Association Success

MAY 13, 2020

Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.

Industry 167

Industry Education Organization How To 167

Membersuite

MAY 13, 2020

Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.

Marketing 141

Marketing How To Revenue 141

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

MAY 13, 2020

While a mentoring relationship is traditionally thought of as a senior leader providing guidance to a junior professional, mentoring can follow many pathways. In my own career, I’ve established relationships as both a mentor and a mentee through formal mentoring programs. I also receive professional guidance though a peer group of mid to senior-level female association leaders, and continue to work on growing an informal “board” of professional advisors.

Chicago 78

Chicago Communications Leadership Industry 78

Protech

MAY 13, 2020

By The Protech Team . As a 25-year community theater veteran, Heather Hughes has been involved with plenty of epic productions. Fortunately for Protech, Heather’s experience came in handy when she served as a driving force behind one of Protech’s biggest productions ever: our first-ever virtual Fusion Customer Conference. . When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scramb

Communications 64

Communications Marketing Maryland Event Planning 64

MemberClicks

MAY 13, 2020

You’ve likely hopefully heard us talk about MC Thrive over the past few weeks — a one-day virtual educational experience for association and chamber professionals, designed to help you lead your members out of a time of crisis. If you attended the event live.THANK YOU! We loved chatting with you all during the sessions, playing trivia with you during lunch, seeing your “What Makes You Thrive” pics on Twitter and LinkedIn… Honestly, the whole day was a blast!

Education 59

Education 59

InternetAssociation

MAY 13, 2020

Washington, DC – Internet Association (IA) today released the results of a national public opinion survey that demonstrate Americans’ strong support for economy-wide, federal privacy protections. In a national poll of 2,744 U.S. adults, Americans said they want consistent data privacy protections regardless of where they live or the type of company they interact with.

Survey 58

Survey Cost DC Washington 58

AssociationChat

MAY 13, 2020

We want to put out the fire. A mysterious deadly virus that wreaks havoc on people’s lives, already responsible for killing over 320k people globally, is destroying our economy. Supply chains are disrupted. Families are hurting. Jobs are disappearing. Who wouldn’t want to make this crisis disappear as fast as possible? Who wouldn’t be willing to try anything to put Americans’ minds at ease?

New York 52

New York Innovation Industry 52

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Breezio

MAY 13, 2020

As businesses across the globe plunged into the digital business world, there was a strong need for easy transition and organized oversight to ensure the organization stays connected and informed. THIS is where community management comes in!

Organization 38

Organization 38