Associations Now

DECEMBER 5, 2018

Federal agencies’ response to the outbreak upset growers. Associations responded to get shelves restocked quickly. After last month’s outbreak of E. coli in romaine lettuce, produce associations moved fast to respond to the problem and support guidelines to prevent future mass recalls of romaine. On November 21, the Food and Drug Administration and Centers for Disease Control and Prevention announced a consumer advisory about the lettuce , which was connected to more than 60 illnesses in the Uni

Guidelines 63

Guidelines United States Industry Communications 63

Beth Kanter

DECEMBER 5, 2018

No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives. It’s a fun way to avoid one of the most common meeting productivity killers: Rabbit Holes.

Products 54

Products Video Communications Conference 54

Wild Apricot

DECEMBER 5, 2018

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read.

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Spark Consulting

DECEMBER 5, 2018

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

Communications 170

Communications Resources Report Industry 170

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Member Engagement

Jamie Notter

DECEMBER 5, 2018

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).

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millennials Event Planning Survey Report 167

Delcor

DECEMBER 5, 2018

We spoke with Eric Thurston, CEO of Personify, about the company’s acquisition of a2z , an events management and optimization platform through which $1 billion is transacted annually. The acquisition gives Personify Corp. 6 offices in 3 countries (the US, Canada, and Russia) and marks a turning point, wherein half of Personify’s business now lies outside the core AMS area.

Revenue 45

Revenue Products Tips 45

Associations Now

DECEMBER 5, 2018

A personality test featured at ASAE’s Technology Conference & Expo requires only a little bit of drawing. Also: reading materials that highlight tech conference takeaways. Let’s say you’re presented with a circle, a square, a triangle, and a squiggly line. You’re asked to draw one of each—but two of one. Which one do you draw twice, and what does it say about your working style?

Project 49

Project Technology Conference Education 49

Robert Skrob

DECEMBER 5, 2018

Membership subscription businesses are a Utopian business model where your revenue grows every month, we all get fat bonuses, and everyone lives happily ever after. Of course, this is crap, but that’s what some appear to promise and many believe. I had a long conversation with a company analyst and business newspaper reporter about a number of subscription businesses and their churn rates.

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Revenue Course Tips Report 35

Associations Now

DECEMBER 5, 2018

From the food to the broader cultural impacts, associations far and wide are making efforts to highlight the multi-night Jewish holiday this season. The Festival of Lights is underway this week, and like every other major holiday, associations are making efforts to reflect on Hanukkah in their own way. The National Confectioners Association, for one, prominently discusses the holiday on its website , highlighting the way that candy has come to help define Hanukkah—thanks to the traditional dreid

Library 45

Library DC Washington Course 45

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy