Wed.Jan 16, 2019

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the

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Daily Buzz: Wellness at Work Starts With Culture

Associations Now

Wellness perks don’t mean anything if they are happening in a toxic work environment. Organizations should promote trust to improve culture and reduce stress on employees. Also: Twitter is testing new features to promote positive interactions. Want to increase the wellness of your office team? You’ll need to offer more than yoga classes and healthy eating demonstrations.

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Most Subscription Marketers Should Ignore My Advice: How to Decide if I Can Help You

Robert Skrob

Why are you offering subscriptions to your customers? What is your subscription program for? Did you start a subscription program because it was the best way to serve your members? Or did you hear that a subscription is a great way to make money, and you want to pursue 2019’s version of the Gold Rush of 1849? When James W. Marshall discovered gold at Sutter’s Mill in Coloma, California, on Jan. 24, 1848, the news attracted more than 300,000 people to California from the rest of the United

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Meet The Animated Brain Starring in an Association Campaign

Associations Now

My Brain Robbie, a new educational campaign put together by groups focused on brain health and Alzheimer’s disease, aims to reach an audience often left out of brain-health discussions: kids. People, generally, don’t think of Alzheimer’s disease in terms of young children—but a new initiative, complete with a brainy mascot, makes the case that maybe we should.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How and Why a Large, Well-Known Organization Rebranded

Associations Now

Although Big Brothers Big Sisters is more recognizable and has a longer history than most associations, that doesn’t mean it doesn’t grapple with similar issues, such as volunteer recruitment. Using bolder and more modern messaging and branding, it hopes to bring in new mentors. Big Brothers Big Sisters is a well-known, well-respected mentoring organization with more than 250 local agencies across the United States.

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Companies Put Big Support Behind Plastic Recycling Efforts

Associations Now

With large amounts of single-use plastics ending up in oceans and elsewhere, a new corporate-backed coalition, the Alliance to End Plastic Waste, aims to boost recycling and conservation efforts. However, environmental groups are skeptical. As the volume of plastic waste continues to grow, a number of major industry players think they can stem the tide of the plastic bags, straws, and food wrappers that have been building up for decades—with no easy way to recycle them.

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