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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach. Address readers by name.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. For example, do you use all the demographic data you collect?

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How to Budget for Upgrading Your Association Management Software

MemberClicks

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Data reporting with actionable insights.

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Association Software 101: How to Find the Best AMS Platform

Protech

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Here are two examples of how these work in the context of association management: Integrations.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Learning opportunities. Email marketing. Live events.

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Association Brain Food Weekly: 10.5.18

Reid All About it

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. Positive Personal Branding: 18 Email Rules to Accelerate Results. More info/register.

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20+ Best Association Management Software Options

MemberClicks

Membership management software describes platforms that bring all aspects of your membership management together in one integrated system. This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform.