Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. More info/register. Wed 1/10 at 12:30 p.m. –

Video 285

Video Washington Social Media DC 285

Higher Logic

MARCH 29, 2018

If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. Keep it short.

Email Marketing 209

Email Marketing Content Marketing Examples 209

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 91

Marketing Email Marketing Guidelines Examples 91

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report. Did you know….

Newsletter 189

Newsletter Maine Content Examples 189

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Achieve

FEBRUARY 2, 2015

So if your subscriber is someone from an arts education organization, one of your welcome series emails might be “5 Tricks to Creating a Curriculum that Clicks” or “10 Examples of Our Favorite Art Assignments.” MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY.

Email Marketing 52

Email Marketing Marketing Software Content 52

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Number of users Depending on the number of people who need to run reports or get administrative access, your cost will fluctuate accordingly. Data reporting with actionable insights.

Software 52

Software Association Management How To Email Marketing 52

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example. Invest in a valuable white paper.

Content 148

Content Newsletter Sample Video 148

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !

How To 130

How To Discount Social Media Software 130

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MultiBriefs

JUNE 29, 2023

Business leaders spend up to 24% of their time checking email, demonstrating the importance of using email marketing and other digital marketing tactics to reach members of your target audience. For example, if you have an in-house copywriter, you can publish high-converting website content at a relatively low cost.

Marketing 52

Marketing Social Media Directory Video 52

Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. You can also sell news and information in digital and print formats and as an event feature.

Revenue 135

Revenue Certificate eBook Education 135

Associations Now

APRIL 28, 2020

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 116

Cleveland New York Cost Email Marketing 116

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In this same study, Adobe reported that “customization of emails from brands [another way to say personalization] is of medium to high importance, across all age groups and both genders.”.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. Ah, the geeky pleasures of life.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

APRIL 6, 2020

Start by creating clear boundaries—for example, by setting a hard stop to your workday. “If An email list is one of the most crucial elements of email marketing, says Christeen Paul on the Nonprofit Hub blog. How do you find the right balance? She offers tips to create a great list.

Email Marketing 93

Email Marketing Project Tips Examples 93

Higher Logic

JANUARY 23, 2019

Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Associations Now

MARCH 26, 2019

A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods. This speaks to an increased use of channels, according to the report. Some recent insights on the matter worth heeding: You can’t take your time with social media.

Strategy 97

Strategy Social Media Maine millennials 97

ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

Examples 40

Examples Strategy Review Discount 40

Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. Explore options such as: Excerpting longer reports that are available exclusively for members.

Content 78

Content How To Newsletter eBook 78

Reid All About it

FEBRUARY 12, 2021

Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. 2021 Nonprofit Cybersecurity Incident Report. Email Marketing Workshop. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

FEBRUARY 2, 2023

MemberClick’s membership site platform offers dozens of flexible features including member management tools, website and content management tools, email marketing tools, financial processing tools and financial reporting tools. However, they price their solutions based on each module you choose which can add up.

Software 52

Software Course Content Tools 52

Higher Logic

APRIL 24, 2018

Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

Tools 225

Tools Software Review Newsletter 225

Reid All About it

MAY 3, 2019

Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. I’ll be happy to feature it as long as it’s not product-centric. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262