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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. Marketing Automation: Creepy, or Just Good Customer Service? Again, personalization is important.

Marketing 149
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Association Brain Food Weekly: 7.28.17

Reid All About it

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Creating a Social Media Policy. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. Find out how your email processes stack up to your peers.

Chicago 150
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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. In the absence of being able to meet in-person due to the COVID-19 pandemic, we created a “virtual” celebration that used social media to extend the weeklong celebration.

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Learn How To Build A Successful Membership Website

Disciple Media

The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. How do I set the price for my membership?

How To 36
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Building a Membership Website That Works: 7 Steps

MemberClicks

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Follow accessibility guidelines.

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Association Brain Food Weekly: 10.11.19

Reid All About it

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. More info/register. Host: Nonprofit Tech for Good. Tue 10/15 at 2 p.m. Host: Novi AMS.

DC 50
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New Book: How To Implement Multichannel Online Campaigns

Beth Kanter

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation. Internet Director. Web Producer.

How To 28