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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. More info/register.

Revenue 256
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Top 7 WordPress Membership Plugins

MemberClicks

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Can I create a membership site in WordPress? Yes, you can!

Price 52
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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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How to Budget for Upgrading Your Association Management Software

MemberClicks

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. The price of your AMS depends on several factors: 1.

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Association Brain Food Weekly: 8.22.16

Reid All About it

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Organizer: Adrienne Bryant, CAE and the ASAE Professional Development Council. More info/register.

Price 150
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

But that’s where a marketing plan can help. A strong strategy can help you find and connect to potential members, and then nurture them down your conversion funnel. As mentioned, a solid membership marketing strategy boasts a variety of advantages—even beyond just finding leads. Better engagement with your current members.