Email Marketing Member Experience Social Media Survey 
Nimble AMS
JUNE 27, 2022
When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.
Higher Logic
MAY 20, 2020
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
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MemberClicks
SEPTEMBER 27, 2023
Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Be sure to use tracked links to measure engagement.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Where are your members or customers currently connecting? But first….
Higher Logic
JANUARY 31, 2019
And not just because, like, you assume all young folks love wasting away on social media ). Instead of relying on data from time-consuming methods like paid surveys, multiple interviews, focus or consulting groups, seek ways to harvest the data that members are willing to provide to you with clicks.
Fonteva
MARCH 19, 2020
When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Data can improve your member communication strategies in a variety of ways.
Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Survey highlights. The survey remains open at www.naylor.com/benchmarking.
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