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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Learn how to overcome common email marketing obstacles.

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

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Building Buy-In for an Online Community at Your Association

Higher Logic

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media.

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Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Changes in technology, changing trends, or new issues in your industry can all present new challenges. What I found.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. For example, mention why the member joined or how the member has engaged with your organization so far, and present content specific to the member’s needs and interests. Be personal.

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Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.