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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.

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If Your Email Isn’t Mobile-Friendly, It Might Hit the Trash

Associations Now

The latest company to take precautionary steps is LivingSocial, which recently emailed users telling them how to ensure the company’s messages still hit the inbox. That’s despite a recent report that Living Social hasn’t been hurt by the change. ” How are you improving your mobile email approach?

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Host More Successful Digital Events

Associations Now

A new benchmarking report on digital events, based on responses from 200 event producers, allows meeting professionals to see how their online events measure up and also identify areas of opportunity. These questions—and more—were asked as part of the Digital Event Benchmark Report , a survey of 200 event producers. And another 14.5

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. We also provided other member-outreach services such as social media , email marketing and a weekly digital publication , to maximize the publicity.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

But does the same hold true for exhibitions and their digital marketing efforts? That’s exactly what was examined as part of a recently released cross-industry research report called the Digital Playbook , which surveyed 480 exhibition and sponsorship decision-makers. Email is the go-to.

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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.