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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259
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Daily Buzz: A Better Strategy for Member Research

Associations Now

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019. Other Links of Note.

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Association Brain Food: 5.12.23

Reid All About it

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. More info/register. Host: Matrix Group Wed 5/17 at 1 p.m. 1 CAE credit. . –

Chicago 200
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Report: How Nonprofits Are Using Digital Platforms

Associations Now

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. NTEN CEO Amy Sample Ward suggests, however, that many organizations are aware of the need to focus on digital, but the issue is finding the time to allow their staff to do so. Wanna Learn More?

Report 40
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Association Brain Food: 5.19.23

Reid All About it

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit. 1 CAE credit.

Strategy 195
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Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

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How to Test Big and Win Big in Membership Marketing

Membership Marketing

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.