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Association Brain Food: 12.8.23

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Mark Lowry at Association Analytics shares helpful member retention strategies. He takes a data-oriented approach to planning, measuring, and improving retention practices. Marketing to Gen Z and millennials. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272
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Association Brain Food: 9.29.23

Reid All About it

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Now your organization is back to hosting in-person events and you are wrestling with your sponsorship plans. Marketing to younger generations.

Revenue 272
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Association Brain Food Weekly: 1.26.18

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Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Five-Steps to a CME Digital Content Strategy. Tue 1/30 at 9:30 a.m. –

DC 225
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Association Brain Food Weekly: 5.14.21

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Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341
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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Best Practices to Accelerate Your Pivot to Virtual Events. Marketing virtual/online education. Chapter sponsorships.

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Association Brain Food Weekly: 4.5.19

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CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. This deep dive on the strategies of applying Holistic Intelligence to event planning will help everyone be more effective at work and at home. More info/register. Host: Smart Meetings.

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Association Brain Food Weekly: 11.4.16

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This webinar will give you a better understanding of Lean Six Sigma and how to use it in event planning. Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. Presenters: Marcin Grobelny, senior manager, strategy and analytics, GoodData.

Handbook 237