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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Make your events more engaging. Experiment with innovative ideas.

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Association Brain Food: 11.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… Upcoming association events. Although these events are not free, they’re organized by people I respect and admire—and will be attended by people you’ll love getting to know, like me at People Powering Tech. Event recording release.

Arlington 261
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Association Brain Food: 12.1.23

Reid All About it

The weekly list of free educational events and resources for the association community… Grassroots advocacy. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Search for event trends to get started on next year’s events?

Arlington 266
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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. Event technology is growing rapidly. With about almost 3.2 With about almost 3.2

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Association Brain Food Weekly: 3.11.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Event NFTs. At EventMB, Eileen Wennekers explores the many possibilities for event NFTs. An NFT has to scratch an itch, solve a problem, or open up an opportunity, not just get stuck onto an event for novelty’s sake. Watch this space.

LMS 195
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For Marketing Association, Name Change Highlights Data

Associations Now

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?

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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. As of two weeks ago, the National Defense Industrial Association already had six cancelled events listed on its events webpage , all the result of sequestration and increased scrutiny on government spending around meetings.