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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? What do you do?

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Online member profiles. Event planning and management.

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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ). Tue 5/7 at 2 p.m.

Tucson 262
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Association Brain Food Weekly: 7.9.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Training programs. Makes more sense now.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research. When will they get them?

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Assumptions About Members Can be Wildly Inaccurate

Smooth The Path

One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event. Sometimes it can be helpful to question what we think we know.