Examples Marketing Member Engagement Member Insights 
Association Analytics
FEBRUARY 14, 2022
Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Ask, “Do you want better member insights to inform strategy?”
Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.
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Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
Higher Logic
NOVEMBER 19, 2015
Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.
Association Freak
MARCH 26, 2021
Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.
Association Freak
MARCH 26, 2021
Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.
Reid All About it
MARCH 22, 2019
They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. How to Engage Members and Monetize Your App.
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