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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Florida Society of Association Executives ). How is your association demonstrating leadership to its members and community? Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. Host: Matchbox Virtual Media. Elizabeth Weingarten, Quartz ). Fri 5/1 at 12 p.m.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. In the US, I gave workshops at nonprofit conferences in North Carolina, Virginia, Florida, Missouri, California and at SXSW. Year in Review.

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Association Subculture: Sad Cat Not Sad - Visions That Matter

Association Subculture

I just got back from facilitating a board retreat with a client of mine in Florida. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. The Waning Days of Leadership in Association Management. leadership. (9). social media. (3). strategy. (5).

Florida 100
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Give them leadership positions right away! Make your meetings more social! Focus on leadership opportunities, job skills, & power to make social change. .

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Association Brain Food Weekly: 4.10.20

Reid All About it

Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. – Sales Survival Strategies Amidst COVID-19.