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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” Impressive, right?

Strategy 100
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Xperience2014 is over. Now what? Everything!

YourMembership

From the training workshops, to the one-on-one sessions with YM staff, to the thought leadership tracks, to the product development panel, the rooms were filled with folks taking advantage of every opportunity to learn and share with YourMembership and their peers. Our thought leadership team of Mary Byers, CAE ; Elizabeth Engel, M.A.,

Florida 150
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging. In fact, I feel a little ashamed.

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26 ways association professionals find problem-solving inspiration

Association Success

Local leadership organizations: For association leaders looking to make connections locally or regionally, local or regional chambers of commerce and societies of association executives offer accessible networking. . LinkedIn: The social media site for business professionals often has leadership content pop up to the top of feeds.

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March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership

This is such a fantastic opportunity to provide training and thought leadership to our customers, while meeting face-to-face with them to discuss the challenges they encounter in their day-to-day work. After all, it’s springtime in Florida! This will mark my 10 th customer conference, and it is always one of the highlights of my year.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. Erin Sevitz, IFMA.

Houston 77
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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Throughout the years, this has led not only to a strong leadership stream in our chapter, but also to long-time friendships. Celebrate members.