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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116
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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. News and World Report.

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Are You Using Identity as Association Marketing Strategy

SCD Group

The report was focused on creating identity within your association community. Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals. Ohio State. Miami (Ohio). Cincinnati Bearcats. P38 Lightning. Ernst & Young.

Ohio 40
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Monday Buzz: Why Business Principles Still Apply to Nonprofits

Associations Now

Last night during the Super Bowl, the American Petroleum Institute (API) ran a much-talked about ad extolling the ubiquity of oil beyond its use as an energy source, Business Insider reports. Reaching the right people: Association Marketer tells us how to target qualified leads on social media. The opening line?

Houston 40
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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

I was actually in Houston last Thursday and had dinner with Justin. From a marketing standpoint, any changes has to show and resonate immediately with the person who hears your vision and reads your writings. MICHAEL PRAEGER Well, I think that’s a great way to wrap this segment. That’s the key.

Strategy 130
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Association Brain Food Weekly: 9.10.21

Reid All About it

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Reporting on your community can be challenging and time consuming. Hear about the what and why on community reporting. More info/register.

Strategy 195