Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

NOVEMBER 15, 2018

Sorting through the mixed messages, our members send us. New board members feel like aliens in an alien land. The post How to Leverage Your Association’s Super-Members appeared first on Smooth The Path. Related: Move your association from community resource to community leader.

How To 90

How To Industry Member Experience Team 90

Smooth The Path

AUGUST 30, 2016

Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

JUNE 19, 2016

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do.

Member Research 68

Member Research Survey Project Education 68

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Wondering how to serve members better? They will tell us.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

AUGUST 2, 2016

A new way to think about why member join. Members leave associations without a sound. Curious about how to get back in sync with your members? This style of member research might be right for your association’s goals. The post How Often are We Out of Sync with Members?

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three. How to exponentially improve member engagement at any association.

Member Engagement 68

Member Engagement Member Research Project Organization 68