Remove Industry Remove Marketing Remove New Hampshire Remove System
article thumbnail

Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

article thumbnail

Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Coming to an industry near you: higher education bootcamps.

article thumbnail

Lessons from a Wargame: SIFMA Shares Quantum Dawn 2 Results

Associations Now

10 The number of months it took SIFMA to plan “Quantum Dawn 2,” a cyberattack drill for the financial industry that had to be delayed after more firms asked to participate. The results of one of the most interesting industry-led cybersecurity exercises of the past year are in. More than 50 companies took part.

article thumbnail

8 must read articles for Association Executives

SCD Group

After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn).

article thumbnail

Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

Two decades ago, the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. Longest average time spent on page: New Hampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.

article thumbnail

“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. And it was just one way to help remind both the federal government and the industry of the dangers the sector faces.