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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Colleges aren’t changing their curriculum quickly enough to meet market needs.

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Lessons from a Wargame: SIFMA Shares Quantum Dawn 2 Results

Associations Now

The Securities Industry and Financial Markets Association’s wide-scale cyberattack simulation was a big success and yielded important lessons for the financial sector. The results of one of the most interesting industry-led cybersecurity exercises of the past year are in. And now it’s time to apply the lessons learned.

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8 must read articles for Association Executives

SCD Group

After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn).

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Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

Two decades ago, the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. Longest average time spent on page: New Hampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.

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“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.