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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Whether it’s via a chatbot, a human, or some combination of the two, dialoguing in real time is a powerful tool to build sales and loyalty. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

Las Vegas 100
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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. More info/register.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue. How do you advance, and adapt, innovation efforts amid this era of uncertainty? Presenters: Michelle Mason (moderator), FASAE, CAE, president and CEO, Association Forum, Founding Member, ASAE Innovation Grants Program (IGP). Jeff Horne, CEO at Wicket.

Las Vegas 370
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Association Brain Food Weekly: 2.19.21

Reid All About it

A quick tool for perspective shifts at work. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. In this series, we provide the knowledge and tools you need to make sure that no matter what is thrown at you this year, you’ll be future ready. Quick hits.

Revenue 322
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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. What do you need to know about the technology and tools that support data analytics strategy in your organization?

DC 170
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Conference Circuit: A Gathering for the Best of STEM

Associations Now

works alongside the National Geographic Society to provide educators with lessons, multimedia tools, and more that have a particular focus on science, technology, engineering, and math (STEM) in K-12 settings. JASON, which is managed by the Sea Research Foundation Inc., Check out the full rundown here. Down the Line.

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Wed 7/26 at 2 p.m. 1 CAE credit.

Las Vegas 231