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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Education 155
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Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Then flip each one over in the order you placed them. CAE credit.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Virtual learning strategies. Virtual learning strategies. Virtual conference success story. Virtual event ebook.

San Diego 259
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Virtual conference experience.

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Association Brain Food: 8.5.22

Reid All About it

The weekly list of free educational events and resources for the association community…. EventMobi shares the stories of six professional society and trade association staff—CEO, membership, corporate partnerships, professional development, conference programming, and event planner— who leveraged event data to achieve their goals.

Revenue 39
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Association Brain Food: 4.15.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Advocacy’s membership value. When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Quick hits.

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Association Brain Food Weekly: 3.11.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Virtual conference attendee’s attention. Is your virtual conference engaging enough to prevent multitasking? I don’t see the real value yet but it’s early days. Here are the educational events scheduled for next week.

LMS 195