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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Are You Using Identity as Association Marketing Strategy

SCD Group

Miami (Ohio). Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals. Ohio State. Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face.

Ohio 40
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Lunchtime Links: NFL Case Shines a Spotlight on Workplace Bullying

Associations Now

Bad behavior: The NFL recently received major props for the strides it has made to inject diversity into top-level leadership positions within its organization. Writing for Wild Apricot , marketer Lori Halley cites a recent article by Mitch Dorger that first appeared in Nonprofit Quarterly. Caplan and Lee H.

Miami 40
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Association Subculture: Lessons for Associations From a Peeved.

Association Subculture

What is so compelling about Bogusky’s post, (aside from the fact that I am just nerdy enough to consider a marketing guy a rockstar), are the universal lessons that can be drawn from it and applied to nonprofit associations of all sizes and types. The Waning Days of Leadership in Association Management. leadership. (9).

Miami 100
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Happy, Healthy 2016: What’s Your Theme for the Year?

Beth Kanter

I also taught networked leadership workshops as part of a larger team working with different social change networks. I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project.

Iowa 28
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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?